Urban Outdoor Brand
The wilderness becomes a different world at night. Night hikers seek to experience both the light and the dark, the seen and the unseen. Take a step into the unknown, challenge your fear, don’t hold back from new adventures. Clothing for those who walk in the dark.
Follow the signs
As a brand activation, each Night Hike begins with each participant receiving a message from Night Hiker headquarters with a location of the Trailhead. Hikers meet up at the mystery location, prepared for a hike. Together they look for the Night Hiker glow-in-the-dark trail blazes marking the beginning of the hike. Once the trail is found, the hikers follow it to the waiting surprise.