CBC Music Festival
Festival Branding
The CBC Music Festival is the largest all-Canadian music festival, and is held each spring in Toronto. We created a fresh and bold illustration to amp up excitement for warm weather, good food, and most importantly, good music.
Brand Positioning
The brand’s playfulness still means business. Everything, from newspaper ads to signage needs to work together to get the word out.
Flexibility
The brand imagery plays well at any size: splashed across the venue, or close to the chest.
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