Project developed with Arnold Street Mediia

TUBS

The Ultimate Bath Store

TUBS (The Ultimate Bath Store) has been Ontario’s number one choice for luxurious Kitchen & Bathroom decor since 1985. While updating their 5 locations around Toronto, the brand was looking to refresh their look and feel with an overhaul of their entire brand that included a new logo for the Parent and Sub-brands, Retail Signage, Website, Product Photography, Social Media campaigns, Print items and Retail Packaging.

The Previous Brand

TUBS (The Ultimate Bath Store) had been serving its customers for almost 40 years and the brand needed a modern update. We wanted to focus on a brand mark that retained all the successful elements of the old brand while updating it to be digital friendly.

Updated Logo

The updated logo maintained the strong focus on the brand name and tagline, while simplifying it for application across all platforms. The Brand Red was also updated to be more useful in a digital application.

Sub-Brands

Along with the Parent Brand Logo, we were also tasked with building several sub-brands for the companies various other offerings. All of the logos played off of the Brand Square while also being descriptive of their individual purpose.

Colour System

The colour system for the brand is centred around the updated Brand Red. The strong colour carried forward any brand awareness the old logo had while complimenting it with subtle, classic colours. The blue in particular is meant to evoke the water connected with kitchen and bath appliances.