We gather a wealth of knowledge about the client’s business including brand audits, competitor analysis, personnel interviews & more.
Work on a project begins with a chat about our client’s goals. Clients are sometimes surprised by the depth which we reach in this short conversation. Using this chat, we build a detailed design brief outlining the goals, scope and deliverables or the project.
We generate a lot of ideas very quickly. Above all, this phase is about generating a large amount of solutions.
We select the best rough ideas and develop them into fully-formed designs. These “prototype brands” look and feel like finished products.
We test the “Prototype brands” on metrics such as legibility, branding recognition & emotional connection.
Brand tests are employed to expose flaws in a design ensuring the brand performs properly before it’s in use. Each project is tested differently, depending on it’s requirements. For more information about our specific tests and how they’re employed please contact us.
We deliver the final brand after rounds of revisions. In other branding models, this is where the processes end.
We monitor the brand’s performance in the market. Is the brand performing the way we hoped? How are the demographics responding? We find out the answers to these questions and more.
We work with our clients to determine which specific metrics and tests to capture on their brand. Our Post Delivery Support offers 6, 12 or 18 month packages, depending on the needs of the our client and the nature of the project.
Using data from Brand Monitoring we improve the brand’s performance. We modify existing design elements and place the brand back into the market. This cycle can repeat for any duration the client desires.
Almost anything about a brand can be adjusted and changed. For example, some clients realize the the scope of what they need has expanded or changed. With Brand Adjust we can update any part of the design quickly and easily to accommodate!
If you’re interested in working with us, please reach out. We love meeting new people!